Why SEO is Important for Your Photography

If you think you're not supposed to tire yourself with SEO and boring technical stuff, read the article and find out why you're wrong.

posted by Fliiby • 8 months ago

If you’re an avid Internet user, you’ve probably seen a viral photo set or articles like “Stunning and breathtaking photos” many times over the past few years. The Internet has become a place where your work is available to be viewed, used, criticized, praised, shared, liked and even monetized.

However, with so many people out there with awesome photos, the question is will someone stumble upon your work? We know that no artist likes to be bored with things like marketing, but the reality is pretty strict wth this one – today, promotion is everything (and on the Internet, basically Google IS everything). Truth be told, online marketing is not always rainbows and lollipops. Many factors are relevant, but one thing is sure – if your promotion strategy is done with proper SEO, Google might just like your photos better! Here are just some of the basic tips to help you.

So, What is SEO anyway and why should I care?

As you (probably) know, SEO stands for Search Engine Optimization. What it really means is – growing your chances of Google liking your website and/or content. Since Google covers approximately 67% of search, while all the others like Yahoo, Bing and DuckDuckGo cover the rest, it’s pretty clear why you have to satisfy Google primarily. Information that you should care about is that almost 80% of click traffic goes to first three search results. Don’t worry, we’ll explain how you can work on your chances of getting on the first page.

Over the past few years, Google has released new algorithms that set a certain standard for the quality of content found online. Though they have really lovely animal names like Panda and Penguin, they’re not really cute if they find your content is not complying with Google’s standards.

What can I do to make Google like me?


Since you have a great content, next question is – do you have a place online that you can call home? A website is a must today if you want to be successful in your business. You should make sure that your website is mobile-friendly since one-quarter of web searches are conducted on mobile devices. Consider this an investment for your online presence.

Social Media

This one probably goes without saying, but just in case, let’s emphasize on some of the most important social media features for photography.

Professional photographers maintain their Facebook pages, Instagram, and Google+ profiles, share their best photos and create killer content. Thanks to rising of the smartphone and tablet users, it’s easier than ever to find great content. If you take a look at Instagram, Pinterest, and Tumblr for example, it’s pretty obvious that people love to share great photos. All you have to do is provide them with those.

Merging your online presence

Having a website and social media profile is not going to cut it unless you make sure they’re connected. In your “about me” section on your Facebook page, the first thing you’ll want to do is post a link to your website. On your website, naturally, you’ll list all your social media profiles linking to your work on Facebook, Instagram, Fliiby, Google+, etc. This way, your online presence will be merged in a basically whole page of search results. This way you’re letting Google know which places online you can be found and which one of those places is your home (website).


Though primarily, since you’re a photographer, your website is filled with images, you still have to pay attention to the text. When describing your images, be as detailed as possible. This is important because this way, you’ll be ranking for a long-tail keyword. Ranking for long-tail keywords is better because they are more organic and more likely to be searched by real people.

Here’s an example of good image description.

Description: ”A fragment of a destroyed ancient tombs in the Valley of the kings. Paphos, Cyprus”

Let’s say someone searches for destroyed ancient tombs Cyprus. With a description like this, you’re increasing chances of being in top results for this keyword. However, watch not to over optimize your descriptions with the desired keyword, as Google doesn’t like this feature being abused. Always remember – you want your content to be as natural as possible.

Alt text (tags, title)

Alt text is used to describe what is in the picture. Not only is alt text important for your SEO for telling Google’s crawlers what’s your image all about, but it’s also useful for visually impaired and blind people browsing the web.

Here’s a useful tip before uploading – try renaming the image file on your computer with few descriptive keywords, separated by hyphens.

Alt title is used to display more info about an image, however, it could be a good way of providing “non-essential information”

To make it easier for you, Fliiby will help you make your photos more visible with a step-by-step upload guide.

Online Photo-Sharing Communities

Photo-sharing communities and digital publishing platforms like Fliiby are great opportunity to gain more exposure and interact with other people who share same interests with you. The social interaction within the user community raises your chances of being spotted. The probability of someone using your work or linking to it depends on how engaged with other users you are. If people are commenting, liking and sharing your photos, it’s a good signal to Google that your photos are good enough to be more visible with a relevant search query.

When searching for someone that caught their eye, people type just things they remember (for the Google, these are alt tags and keywords) they saw. For example:

As you can see, since the photo on Fliiby is optimized for the keywords girl, pelican, and photoholic (artist’s name), the result holds the first position in the search result for this query.

Of course, we barely scratched the surface with these tips, however, we will keep on scratching it even more. Is there any tip you have in mind?

Feel free to leave your ideas in the comment section below.

Posted by Fliiby • 8 months ago