The brewery was founded on 11 June 1870 in Amsterdam and named after the Amstel River, water that is used for cooling. Until 1872, Amstel was annually producing 10,000 hectoliters. For storing the beer, winter ice from canals was kept in special double-walled cellar. Originally, the beer was mostly drunk in Amsterdam. Since 1883, it is also exported to the UK and the Dutch East Indies.
Uploaded: Nov 15, 2016