Old Spice Wolfthorn marketing

Old Spice is an iconic American brand of male grooming products encompassing deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble, a multinational corporation based in Cincinnati that is one of the largest consumer-goods companies in the world.
Originally launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc., in 1937, it was first targeted to women, with the men's product only being released before Christmas at the end of that year. Over time as the men's products found more success it began to focus exclusively on those. Old Spice now sells male grooming products including top-selling antiperspirant/deodorant sticks and body wash.

Uploaded: Nov 27, 2016

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Tags: Old spice, P&G, marketing

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published 10 months ago
jovan1233
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2 Comments
ironmandbt96

ironmandbt96

posted 10 months ago

I use the deodorant/antiperspirant version of Wolfthorn. One of my favorite products!