Have a break, have a Kitkat NESTLE. The slogan "Have a Break … Have a KitKat" and the name "KitKat&

Have a break, have a Kitkat NESTLE. The slogan "Have a Break … Have a KitKat" and the name "KitKat&

Have a break have a Kitkat
The slogan "Have a Break … Have a KitKat" and the name "KitKat" have been registered trade marks for many years. In 1976, the then owner of the brand attempted to register the phrase "Have a Break" on its own, but failed. Current owner Néstle tried for registration in 1995 but it was opposed by rival confectioner Mars UK Ltd.
The makers of the KitKat chocolate bar are taking their own advice and having a break from using the company's 47-year-old slogan: "Have a break - have a KitKat".

Instead Nestle Rowntree is replacing the iconic statement with: "Make the most of your break."
Instead Nestle Rowntree is replacing the iconic statement with: "Make the most of your break."

KitKat's famous tagline was first used with the chocolate bar's debut television advert in 1957, but will disappear when the new catchphrase is introduced in a £5m campaign starting next month.

Nestle Rowntree decided to make the change after extensive market research showed that while most people knew the slogan, it had little effect in convincing them to buy the product, which is made in the firm's York factory.


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A company spokeswoman said: "We are introducing a new advertising campaign to consolidate KitKat's position as one of the UK's best-selling chocolate bars.

"It reinforces KitKat's ownership of key snacking occasions, and offers consumers a fresh reason to buy the brand for these occasions."

Earlier this year the firm announced that sales dipped in 2003 by 9% to £95m, despite KitKat remaining Britain's favourite chocolate snack.

The spokeswoman said sales had picked up recently, pointing to a 10% rise in the past eight weeks.

The manufacturer says 47 of the chocolate bars are eaten every minute and it has no plans to change the taste of KitKats.

The brand was launched in 1935 as Rowntree's Chocolate Crisp, and was endorsed by the second world war government of Winston Churchill as a cheap and healthy source of nourishment.

Folder: INTERESTING PICTURES

Uploaded: Oct 20, 2016

Views: 41

Likes: 7

Tags: Have, a, break, have, a, Kitkat, NESTLE.

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published 10 months ago
dacke
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2 Comments
vidak60

vidak60

posted 10 months ago

6

lado

lado

posted 10 months ago

ok