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Hennessy, the world’s best-selling Cognac, is proud to announce the launch of “Major,” the fifth chapter of the brand’s award-winning “Wild Rabbit” campaign. The creative, which first aired on April 14th, brings to life the spirit of Hennessy’s “Never stop. Never settle.” mantra through the remarkable, yet widely unknown, story of Marshall “Major” Taylor.
In the late 1890s, Marshall “Major” Taylor became the best cyclist of his time, and throughout his career dominated his competition in the U.S and abroad. He held seven world records by 1898, and in 1899, became the first African American to win a world championship. As one of the world’s first international sports stars, Marshall “Major” Taylor became an unrivaled champion whose “Wild Rabbit” fueled his search for a worthy adversary, which he never found.
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Uploaded: Apr 16, 2018