Behind the Scenes. Directed by Pablo López Paredes

Christian Louboutin, luxury accessories designer world renowned for his signature red soles, teams up with the French E-concept store SportyHenri.com to support the Cuban National delegation participating in the 2016 Olympic Games in Rio as Official Supplier of the Celebratory Outfit. Providing the elegant nonperformance outfit to be worn by the athletes at formal occasions, in particular the Closing Ceremony, the designs not only takes visual cues from Cuban heritage but from the athletes themselves. Being a strong source of inspiration and guidance, the Cuban athletes as well as several former athletes had an active part in shaping and choosing the collection.
Joining forces with SportyHenri.com, the recently launched E-concept store for men devoted to sport and style, Louboutin dresses the delegation of over 100 Cuban elite athletes. Henri Tai, founder of SportyHenri.com, lent expertise from his former life as a professional athlete whilst the shoe designer has drawn inspiration from sports for decades: „It´s that elegance and fluidity of movement of someone who is so in control of their body that fascinates me. At the Olympics, it feels like these athletes put on performance gear and simultaneously turn into these superheroes that defy gravity, that defy time, that defy all rules of physics. We designed the celebratory outfit for the moment they turn back into humans, still in that glory moment, still in their light but heading back to the real world. We really want them to continue feeling amazing in their skin while looking astonishing“.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7885451-homage-to-modern-day-heroes/

Folder: MultiVuVideo

Uploaded: Jul 22, 2016

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Tags: style, athletes, Cuban, Olympic, Rio, Christian Louboutin, Sporty Henri, sports, design, MultiVu 7885451

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published 11 months ago
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