LUNGevity, the nation’s leading lung cancer-focused nonprofit organization, has launched a new awareness campaign to change the common perception of a lung cancer diagnosis. The campaign, Inhale For Life, utilizes video, social media, and a digital billboard in Times Square, NYC, to reach those living with lung cancer with the message that thanks to new treatment options – particularly biomarker driven therapeutics and immunotherapy, people today are living longer and better with the disease.
Inhale for Life uses breathing to represent the connection between all of us – lung cancer patients and non-patients alike. Close-ups of a wide variety of healthy-looking people are shown inhaling; some are then revealed to be lung cancer survivors. The campaign upends the ominous vision of lung cancer patients portrayed for decades in ads.
To view the multimedia release go to:
Uploaded: Jan 18, 2018