LUNGevity Inhale For Life PSA

LUNGevity, the nation’s leading lung cancer-focused nonprofit organization, has launched a new awareness campaign to change the common perception of a lung cancer diagnosis. The campaign, Inhale For Life, utilizes video, social media, and a digital billboard in Times Square, NYC, to reach those living with lung cancer with the message that thanks to new treatment options – particularly biomarker driven therapeutics and immunotherapy, people today are living longer and better with the disease.
Inhale for Life uses breathing to represent the connection between all of us – lung cancer patients and non-patients alike. Close-ups of a wide variety of healthy-looking people are shown inhaling; some are then revealed to be lung cancer survivors. The campaign upends the ominous vision of lung cancer patients portrayed for decades in ads.
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Folder: MultiVuVideo

Uploaded: Jan 18, 2018

Views: 8

Likes: 2

Tags: LUNGevity, lung cancer, cancer, treatment, health, healthcare, PSA, awareness, research, MultiVu 8118151

published 6 months ago