In 1916, U.S. Rubber, one of the original 12 stocks in the Dow Jones Industrial Average in 1896, consolidated 30 different shoe brand names to create one company. Initially, the brand name "Peds" was chosen for the company from the Latin word for feet, but the name was already trademarked. Keds was founded in 1916 and was later acquired by Stride Rite Corporation. Because the shoes had a soft rubber sole, they became known as sneakers as the rubber soles allowed "sneaking around silently". By the early 1920s, the shoes were worn by Olympic soccer players, national and international tennis champions, and college athletes. In 1926, the Keds Triumph shoe was introduced.
Uploaded: Oct 20, 2016