The OFRA Rebrand Story

OFRA Cosmetics is putting the beauty world on notice with all new branding launching June 27th. From logo, to packaging, to e-commerce, to social imagery, OFRA has hit reset. The best way to present this versatile and progressive new image? A soiree in Miami. OFRA is hosting its team, distributors, and top beauty influencers at a museum.
OFRA Cosmetics has always strived to find ways to innovate and uniquely formulate products to perform on another level from most brands. For years OFRA focused on beauty pros, but when social media ushered in a new era of beauty gatekeepers--bloggers and influencers--everything changed. OFRA highlighters and liquid lipsticks were now being crushed on by the best in beauty, including NikkieTutorials and KathleenLights. As collaborations with these beauty bloggers went on to become fan favorites, OFRA felt the shift from B2B to Indie and wanted to evolve the brand to the next level.
To view the multimedia release go to:
https://www.multivu.com/players/English/8342151-ofra-cosmetics-cruelty-free-makeup-ulta-beauty/

Folder: MultiVuVideo

Uploaded: Jun 27, 2018

Views: 8

Likes: 1

Tags: OFRA, Cosmetics, woman, makeup, beauty, social media, about, KathleenLights, NikkieTutorials, MultiVu 8342151

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